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| Best SEO Strategy For Beginners |
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| Written by Reed Slidell |
| Sunday, 20 February 2011 09:03 |
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To someone who knows next to nothing about search engine optimization, just trying to understand what he should do first can be quite overwhelming. Are you exactly like that person? If yes, then you are probably looking for the best basic SEO strategy to help you get your website ranking in no time. While there is no magic bullet, the steps presented here should help you out just fine. If you haven't, I suggest that you go read or watch a Market Samurai review. It is a nifty tool that can help you do a lot of things, but primarily help you do detailed keyword research. It is not free but it is certainly worth the price since it would make it a lot easier for you to find your keywords. And finding your keywords is the first step that you should be doing. While the best tools are often the paid ones, there are also free keyword research tools that you can do, primarily that of the Google Adwords Keyword tool. When doing your research, do not just settle with one or two-word keywords because chances are the competition would be fierce. You should go after the long tail keywords which are keywords that have 3 or more words. Generally it would be easier to rank for those terms. Now that you already have your keywords, it's time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already. Your website now has all the keywords in place, it is then time to do off page optimization. This is mostly about link building and the most important component of a link (or a backlink which is just a link pointing to your website) would be the anchor text. It is what describes a link, often it says what the website is all about. Therefore you should use your target keyword in place of the anchor text. But that is only if you can request the owner of that website to use your desired anchor text. However, before you go full blast with your link building activities, just a friendly reminder. You must never buy links. While this may seem like a good and easy tactic, when Google finds out you are buying links it can penalize your website. How? By excluding it from the search results for your keywords. Then it totally negates the whole idea of link building for your site. Aside from link building there are other off page optimization that you can try. You can do social bookmarking. You can submit your site's RSS feed to RSS feed aggregators. You can also do video marketing. This is just a basic SEO strategy that you can follow, especially if you are just starting out in SEO. Just remember to take your time and do not rush things. Because often you can get yourself in trouble with the search engines if you go for quicker and less desirable tactics. Consider getting some SEO training dvds to help you with your first steps in optimization. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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