Articles
Newsletters
| Review On Techniques Of Search Engine Optimization |
 |
 |
 |
| Written by Justin Harrison |
| Thursday, 05 November 2009 08:09 |
|
With the internet's evolution transforming the way business is done, SEO or search engine optimization has acquired high value for people seeking to make their sites highly visible to casual visitors. In fact, it's almost impossible to do well with a site today without using some form of SEO. SEO can be divided into two rough categories: White Hat and Black Hat. Black Hat SEO involves maximum exploitation of search engines at the expense of actual site content or usefulness, and is considered bad form as a marketing technique. Therefore, this article will focus on White Hat SEO, which is universally accepted as appropriate, and has better results in the long run. White Hat SEO uses techniques that increase traffic to web site, as well as increasing your site's overall visibility, without risk of being penalized or punished by search engines or other entities. In fact, good White Hat SEO involves making people happy to see your site and get to it, creating a stream of traffic that wants you to be around and finds your marketing to be not only non-intrusive but actually helpful and convenient. Once you've built up a good reputation and high visibility, all you have to do is maintain it with minimal effort to reap the benefits for years to come. So, let's go through the major functions of White Hat SEO. White Hat SEO Techniques: Internal linking is a big factor in your website's ranking. How the different portions of your site are linked will either make it easier or harder for search engines to spider and index pages. ("Spidering" refers to the process the engines use to search for content.) Search engine spiders are very simple programs, and are mainly concerned with text. They tend to ignore images, scripts, frames, directories, and such. Drop-down navigation, for instance, is a bad idea from an SEO point of view. It may look fancy, but as it contains little text it will tend to be ignored by the spiders, leaving the content behind it unseen. It is critical to leave text links to your most important internal pages at the bottom of your home page. (This includes the sitemap, if any.) Another link-based process of White Hat SEO is reciprocal exchanged links. This just means that you enter an agreement with another site to link to them if they link to you. It's very easy to use, and it's easy to find people who are interested in reciprocal linking. This is a time-consuming process, so don't waste your time by randomly linking to any site that you can. It not only wastes time, it likely won't bring you any results. Take your time and link to the best sites, because you are who you keep company with. It will take a long time to build up a robust system of links. However, once you've done it, your traffic will soar, and maintenance of the system will be negligible. Optimizing the layout, structure, and presentation of your site will do a lot for it too. If it easy to use and pleasing to behold you will gain better exposure, and that translates into higher ranking and visibility. About the Author: Justin Harrison is an internationally recognised Internet Marketing expert who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
Members : 2608
Content : 2691
Web Links : 1
Content View Hits : 255823
Content : 2691
Web Links : 1
Content View Hits : 255823