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| SEO Basics - What you must know about Search Engines |
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| Written by Pete Jennings |
| Saturday, 25 April 2009 07:08 |
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Search engine optimisation (SEO) is the lifeblood of any website business. You could have the best site in the world, but no visitors mean that it is a waste of time and money. Think of SEO as the means of making millions of potential clients visit your site. Once there, they may be presented with an opportunity to purchase your goods and services or sign up for your newsletter. Ranking No. 1 in google is not easy, otherwise everyone would be making millions on the internet. You have to be clever and implement an SEO plan to beat your competition and make you rank above them for your industry keywords. Discover the keywords relevant to your industry by using tools like wrodtracker or google keywords. These tools are great for finding keywords that are relevant and potentially generate revenue for you. On site optimisation - this process requires you go through all the pages of your site and optimise them with the keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures. Try to make the text as natural as possible. Use the keywords naturally and don't stuff your text with them. Search engine robots may notice this and penalise you if they detect spamming. Link Building - This will be the most time consuming and difficult task you will have to preform when optimising your website. The search engines see relevant incoming links to your website as a vote of confidence. The best way gain links is to create compelling content for your site that people will want to link to. Directory and article submissions are common techniques people use to grow links, as well as direct solicitations to website owners who share the same goal as you do. SEO is a black art that takes time and patience. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run. About the Author: Ed Morrison is an Irish internet marketing guru with 10 years experience in SEO and web design Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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