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Internet Domain Names Domains - Six Elements of a Great Generic Domain Name
Internet Domain Names Domains - Six Elements of a Great Generic Domain Name
| Domains - Six Elements of a Great Generic Domain Name |
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| Written by Smash Masterson |
| Wednesday, 30 July 2008 23:57 |
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How come that certain domain names sell for over a million dollars while others get no interest what so ever. Two domain names may appear to be almost the same and might even have a couple of different characters, like Beds.com and Bedsx.com, but you've got it - The first one is a winner and the second a no hoper. Keyword domain names become profitable investments if you follow these 6 golden rules and you must read them before buying your own domain name. It doesn't matter which route you take to buy the domain name, good investigative work will guarantee a winner when it comes to selling. 1. Keyword volume: This is an estimate of how many searches the word or phrase has, which is an indication of it?s popularity. For example, according to Google, the phrase "Hawaii Singles" has 2400 searches a month. If you were bidding on HawaiiSingles.com, you would also want to check Keyword Discovery and/or WordTracker for additional data. You'll never get more than an indication since each tool measures differently. However, it's a safe bet if people are searching for a phrase there will be some natural traffic and SEO potential, and if there's no volume, there will be little or none. 2. Commonality: A lot of people say domains are valued on their scarcity, but if you think about it, all domains, both good and bad, are one of a kind. What I like to look for is the commonality of the phrase the name represents within our society and existing lexicon. Usage, word order, and pluralization are huge factors in valuation. For example, "Discount" is not the same as "Discounted" which is not the same as "Discounts." SportCars.com is valued less than SportsCars.com, and ShoesRunning.com is practically worthless when pitted against RunningShoes.com. Search for the phrase in quotes on Google to see if people are even using it, much less searching for it. 3. True type-in traffic: This information can be difficult to get, but it never hurts to ask, especially when the sale is private and you aren't under stressful time constraints. You specifically want to know how much type-in traffic the name gets, not including visitors who are referred from search engines and links, both of which are unreliable in the long term. 4. Length: A further important consideration is the domain length. Short domain names will get better results because they are a lot easier to remember and spell and would convert into loads more traffic. Branding domains with takinf these important factors into account will increase drastically the domain name value which is great news if later sell your domain. 5. Prior use: People that invest in domains that are available on drop services or from expired lists may have been fooled into doing so as you really can be unaware of the history of a domain until you are already the owner. You may have even been fooled by a high Google ranking or PR but that can drop down right under your nose if it has previously been used for spamming and you wouldn't even be able to get the best sounding domain back on it's feet again. The only way out would be to register a new similar name like flightsblog.com and take that route to get it back to the top again. 6. End user development potential: Domain names have a certain flexibility that will develop them into major money winning sites and after having read this guide, it is down to you to make the decision on whether the domain words will help you hit the jackpot. Read more to find out more domain investing tips that will put you just way ahead of the rest. About the Author: Discover Domain Investing Committed to spreading the truth about domain investing, site flipping, reselling, monetizing Web sites and domain valuation as well as regular Domain Valuation Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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