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Home Education K-12 One Simple Change That Will Double Your School Fundraiser
One Simple Change That Will Double Your School Fundraiser PDF Print E-mail
Written by Juan Franco   
Friday, 25 July 2008 08:22
Going to school is not just about learning the three "R's". It includes many other fun-filled activities and events as well. But these extra curricular events cost money. There are really only three options to pay for them. It can come out of the school budget, it can be paid for by the parents or admission fees or the school can raise the money in some sort of fundraising event.
by JuanFranco


Going to school is not just about learning the three "R's". It includes many other fun-filled activities and events as well. But these extra curricular events cost money. There are really only three options to pay for them. It can come out of the school budget, it can be paid for by the parents or admission fees or the school can raise the money in some sort of fundraising event.

Many consider fundraising to be sort of like the 3rd rail on a subway system. It can be looked at as something to keep away from at all cost, or it can be seen as the source of power that makes things go. A fundraiser that is well run on the other hand is something that can be a positive experience for everyone involved. From the school staff and teachers to the parents of the students and the community as a whole. If the product is a good one and the incentives are worthwhile, the school fundraiser can be a positive event that is enjoyed by everyone.

The fundraisers that are usually viewed negatively are usually the ones that the organizers take little or no consideration for what the participants (and their parents) will be getting out of the fundraising drive, especially if they or their child is not going to be on the bus for the 5th grade field trip. Think about it, even the First grade teachers have been raising money for years for that trip and they never get to go. After a while, that begins to wear down even the most well meaning people.

Sometimes you just have to wonder why it is that some schools will have huge sales and other schools in similar neighborhoods and similar size student bodies will have average results. They can even be selling the same fundraising goods, but their results will be miles apart. The answer to that question is not something that is readily apparent. It's not the product or the neighborhood, it's "How' they run their sale that makes the most difference in the outcome.

A case in point is Fern Bluff Elementary in Round Rock, Texas. For years they had been having $25-$29,000 sales with their 700 students. One year, they made a few changes in only one thing...it wasn't in what they picked for their fundraiser, that remained the same. All they did was make a change in how they ran their sale and the year after they had a $29,000 sale they had a $68,000 sale. They actually made as much that year as they had sold the year before!

They not only raised more money but they also increased participation of parents and teachers when it came time for delivery. They had always had a problem of finding enough volunteers to help when it came time for delivery. This time they had to turn people away! Nothing like that had ever happened at that school before.

All that came because they chose to run their sale differently than they had been doing it all those years previous. Napoleon Hill once said, "You can get everything you want in life if you help enough other people get what they want." That is the basis for changing the fundraising environment at your school.

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