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| Success Secrets To Marketing To Find Motivated Sellers |
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| Written by Nancy Geils |
| Friday, 25 September 2009 07:40 |
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Ever wonder why you see the signs "we buy homes for cash" posted in many neighborhoods? Because the work and get sellers to call. Direct Mail works too. How do you let people know that you are, in fact, a real estate investor and you'd like to buy an "cheap" piece of property for cash? What should you do? Will the sign "we buy homes for cash" be seen next to all the others? These 2 secrets are great for being successful at marketing your real estate business: REAL ESTATE INVESTING MARKETING SECRETS #1 is being different! When there are a dozen of those "we buy homes for cash" signs on the street corner, it's hard to see the difference between one and another. But if you have yours in the window of a store or on the side of your car or on a free mug that you fill with candy and leave on the doorsteps of homes in your target neighborhood, you're setting yourself apart. You're being different. When you do that, you're likely to be heard above the noise. It's not that your message is any different, it's just that you're reaching your target market in a way that no one else is. REAL ESTATE INVESTING MARKETING SECRET #2: WIIFM When you are marketing your business to people, remember to always keep coming back to the fundamental acronym: WIIFM. That means "What's in it for me?" and the "me" in this acronym is your audience. Don't go to a homeowner who is down on his or her luck and say "I'd like to earn an income by selling your home to someone else. That's focused on you! Instead, say "I'd like to help you get back on your financial feet." Notice the difference? About the Author: Want to find out more about real estate investing1, then visit Nancy Geils's site on how to get a FREE Teleseminar at real estate marketing for your tips and secrets on how to invest today in this market. You are welcome to reprint this article - but get your own unique content version here. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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