Articles
Newsletters
Home 
Business Small Business What To Look For With Keyword Marketing Research
Business Small Business What To Look For With Keyword Marketing Research
| What To Look For With Keyword Marketing Research |
 |
 |
 |
| Written by Brian Armstrong |
| Thursday, 11 December 2008 09:22 |
|
Finding keyword phrases that will help you get traffic is one of the primary ways webmasters make money on the internet. If you target keywords that are too competitive, you'll be spending a lot of time with very little to show for it. If you can find keyword phrases that have little competition or that will require less work to achieve a top ranking in the search engines, you'll be able to get traffic to your website. Start your research by brainstorming a list of keyword phrases that match what your website will be about or what you believe people are searching for when you want them to find your website. I've found that using a spreadsheet is the best way to keep track of your keywords. If you don't currently own Microsoft Office, you can use Google Docs or OpenOffice. Once you've looked for those broad keywords, start looking for keyword phrases that match even more closely what you're going after. These 3+ word keyword phrases are usually known as "long tail" keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service. With any of these keyword phrases that you've found, you'll need to determine how many monthly searches are done so you know which of these keyword phrases will be worth going for. Two great tools for doing this are the Google Adwords keyword tool and the free keyword tool at freekeywords.wordtracker.com. Once you know how many monthly searches there are for your keywords, you need to know which of those keyword phrases have the most competition and the least competition of course. When you can identify keyword phrases that get a good amount of searches with very little competition, you'll have keywords that you can use to get some good results. Google has some advanced search features that will tell you how many pages there are in its index that contain your keyword phrase in some strategic places. If you search with Google for the allinanchor or allintitle results, you'll have data about how often your keyword phrase is used as anchor text or used in the title of the website. As far as what numbers you're looking for, go with a minimum search volume of 100 searches per day or 3000 searches per month. Of course, if you have a very specialized site, or something that doesn't require as much traffic, you may still be able to go for keyword phrases with less than 100, but make that your baseline. As far as competition, go for keyword phrases that have less than 10,000 allintitle or allinanchor. The higher the competition, the harder it will be to get your website ranked in the search engines. Finding keywords is just the start. Once you have your keyword phrases, you'll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you'll have about a 3-5% keyword density. What this means is that you'll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you'll be on your way to getting those top rankings. About the Author: Brian is an internet business coach who specializes in helping individuals start their internet business. In addition to these articles, Brian also does keyword marketing research videos on Youtube. Brian also helps individuals start their business with affordable web hosting with tons of benefits including free iTunes gift certs. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
Members : 2300
Content : 2492
Web Links : 1
Content View Hits : 210504
Content : 2492
Web Links : 1
Content View Hits : 210504