| Incorporating charitable causes into small business |
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| Written by Mark de Grasse |
| Friday, 21 November 2008 10:11 |
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When times get tough, it's easy to ignore the possibility of starting a charitable program in both large corporations and small businesses. However, there are many benefits to doing so that warrant consideration, even when the economy slows down. Advantages for businesses, no matter how small the business may be, are realized immediately and in the future. Some of them include a positive public image, the ability to distinguish a business from competitors, and additional devotion from both consumers and employees. How can you contribute? When starting a business, it may be difficult to give a significant portion of revenues to charity, but it is always possible to give something. If incorporated into the sale price of each item or service from the start, managing small donations will be much easier in the long-term. Businesses can donate a fixed per-unit rate or a percentage of revenues or profits to charity on a regular basis, say monthly or yearly. Another option is to make some kind of product donation. Any type of product could be incorporated into a fundraiser for charities and other community organizations such as schools. One of the best examples of a product give-away approach is Toms Shoes. For every pair of shoes sold, the company gives a pair to a child in need. Their entire culture revolves around charity and is embodied in their slogan, Shoes for a Better Tomorrow. Who Do You Give to? It's important to carefully choose a charitable cause that will benefit the most amount people, including your business and employees. Here are a few questions you should ask yourself: 1. What group of people could get the most out of what I sell? 2. Is there an association that has a similar objective? 3. Will this organization support my business somehow? As soon as you identify a possible candidate, check them out on a charity watch-dog website at http://www.charitywatch.com. The organization hosting the website rates charities to help people make informed giving decisions. The small amount of money it takes to include a charitable program in your business will be far less than the combined benefits of the positive public relations you will achieve, not to mention the communities you will help. About the Author: Author Mark de Grasse can assist you in developing your organization. For charitable cause details, view his free articles on organization development. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |