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| Five Easy Steps to Killer Pay Per Click Advertising |
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| Written by Darren Barkett |
| Wednesday, 29 October 2008 07:25 |
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Yahoo, MSN, and Google, with the invention of their pay per click advertising model, also called PPC, have created simple and effective online advertising opportunities. These easy to use systems of advertising have encouraged so many business owners of different sizes to unleash thousands of dollars into online advertising campaigns. But, as often happens online, these PPC advertisers often don't understand just how to create effective PPC campaigns that generate more sales for their companies. There are many tricks you can use to create killer pay per click advertising campaigns. These five tricks will help you maximize your return on your PPC investment while minimizing costs and generating a solid conversion rate. 5. Display URL. Once upon a time, Google allowed advertisers to put whatever they wanted into their display URL, the website address visible on the PPC advertisement. Now, your ad needs a real URL that everyone will land on when they click on your ad. You can't even use a URL that redirects to a different website. For this reason, your display URL is even more important. Make sure you capitalize the first letter of each keyword in your display website name. For example, my website URL is www.creative-emarketingsolutions.com. When I use that URL in my PPC campaigns, I set the display URL as www.Creative-eMarketingSolutions.com. This capitalizing helps your business URL stand out from the pack. 4. Keywords in your first line of the ad. You only get four lines for your entire ad, and one of them is your display URL. The first line of your ad needs to grab the browser's attention. It needs to set your ad apart from the dozens of other ads out there. It needs to tell the potential costumer, "Hey, I've got exactly what you're searching for." 3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer's situation will get better because of your services or product line. 2. Keywords. Well researched keywords will make the biggest difference in your pay per click campaigns. Use Google's free keyword tool to select the best keywords by discovering which keywords are frequently searched for but have little competition. Keywords determine much of the pricing you pay, so do this step right! 1. Run at least two ads at the same time. Too many people don't take advantage of this little trick. When you create your PPC campaign, don't settle for writing just one ad. Create at least two different ads. Then make sure you have Google rotate your ads evenly instead of letting Google decide which ad is the best performing one and running that one all the time. It's important to test different elements of your ad to see what makes a difference in your CTR (click through rate). Sometimes just switching one word can increase your CTR. Different headlines convert differently. Try varying your display URL, both with capitals and without. By running a couple ads in competition against one another, you can test all these different elements to see what works best. Then, when you've found an ad that outperforms the other, create a new ad and place that in competition with the original winner. These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you! About the Author: The marketing professionals at Creative eMarketing Solutions work directly with you to help you profit from your business' online presence. If you have a website and you need it to make money, Creative eMarketing Solutions is the team you want on your side. Contact our professional staff today for your free website analysis and online marketing recommendations. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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