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Home Business Online Business Opt in Email Campaign: Lessons Learned
Opt in Email Campaign: Lessons Learned PDF Print E-mail
Written by Asem Eltaher   
Saturday, 21 March 2009 08:33
No one can deny that email marketing is one of the most robust marketing strategies that can bring your online business to the next level in the hope that it is properly used. On the other hand, the miss use of this strategy can destroy your name and eliminate it from the online marketing field. Here are my lessons learned for you.
by AsemEltaher


No one can deny that email marketing is one of the most robust marketing strategies that can bring your online business to the next level in the hope that it is properly used. On the other hand, the miss use of this strategy can destroy your name and eliminate it from the online marketing field. Here are my lessons learned for you.

Following these points would sky rocket your opt-in email campaign:

1. A common mistake among the beginners in online business is to miss design their sign up form on their home page. It should be in a visible place and have a comfortable style in the sense of the text and colors. Never annoy your visitors with pop up messages asking them quite often to subscribe as this would destroy your credibility.

2. It is a good idea to spread out the existence of your mailing list through your daily business emails telling them gently about your new list. Do not forget to add a URL to this link at the end of your email so that it would be much easier for them to land directly at your sign up form.

3. Ask people directly for their permission if they do want to be subscribed on your opt in mailing list. Permission marketing avoids you of being suspected for SPAM and makes your opt in email campaign 100% legal.

4. Traditionally, internet users do not offer their email addresses juts for fun. No one would be happy to get 100s of emails on a daily bases. Therefore, they must see something different at your sign up form to offer you their contact details. To do so, clarify briefly and wisely what the win deal for them be if they join your list.

5. Your management system must contact a new subscriber in your email marketing list as soon as possible. Welcome them with notes and tell them what to expect.

Never do these if you are interested to set a successful opt in email campaign:

1. In case that somebody wrote you an email asking about something, never add his email address automatically to your mailing list. This would be understood as miss use of the data unless you ask for his/her permission first to guarantee legal web marketing.

2. It may happen that some companies offer you a list that is not opt-in. This simply means they provided their contact details for something else rather than being further contacted. So, before you mail them, check first that they are ready for that.

3. Never miss use the trust of your list of contacts. Never spam them or overloading them with non-sense emails that always tries to sell something with no real information or service. Otherwise, your email campaign will fail.

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