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Business Online Business AdWords Advertising Explained
| AdWords Advertising Explained |
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| Written by Justin Harrison |
| Sunday, 01 February 2009 08:07 |
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An AdWords advertising campaign is built around short but carefully worded advertisements. Although limited in size these advertisements can be very successful in attracting the attention of users who will then click on the advert and be taken to your website. Two methods exist and they depend on where you are going to place your advertisement. During the set up process of the AdWords campaign you will be given a couple of options and you can decide to place your ad on the search or content network (Adsense) or you can place it on both networks. Search network advertisements are assigned many keywords that would match the text of the advertisement and that is an excellent method for getting searches to locate your product or service. With context networks, the advertisement is located close to an article or blog that is similar. Because of this the article might be read by people who are not intending to buy the service or product as they are just browsing. Because of this, contextual advertisements normally do not have the same impact as search advertisements. If your desire is to target both markets you want to create two separate marketing campaigns as this will allow you to expand your target area and inevitably increase traffic to your site. Contextual adverts have their advantages despite the fact that they may not give as many advantages as a search based advert. Your cost per hit is a lot lower and you'll have a little more flexibility in where your adverts land. If you have an active search advert on AdWords and want to try out the content network, you may wish targeting content advertising separately. Although it may be possible for you to reproduce your search network advertising copy verbatim, the content network has a more passive audience and this approach may not be appropriate. Reworking of the copy with this in mind may prove to be a more effective campaign. In summary, a well-run campaign on a search network will generally be the best and most reliable way to generate business. However, with some cleverness and savvy and well-written copy, it is certainly possible that this could be supported by a complementary campaign running on the content network. About the Author: Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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