| How to Start Selling on Etsy |
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| Written by Angie Sandy |
| Wednesday, 28 January 2009 09:17 |
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Artisans young and old, regardless of their craft will find an audience and customers online at Etsy. What is Etsy, you ask? Etsy is an online marketplace for buying and selling all things handmade " think Amazon for handmade products. Etsy has been online since June, 2005 and now helps more than 100,000 sellers from around the world sell their handmade goods. If you sell handmade goods from candles to jewelry, pet products to food and even digital products then Etsy is a great way to expand your audience and boost profits. Etsy Selling Benefits Etsy store owners receive their own customizable store, a URL to link to and drive visitors to, and an abundance of marketing tools and resources to build awareness and of course profits. No programming or HTML knowledge required. Etsy makes it easy to focus on what you do best and leave the rest to others. Creating your store, managing transactions, and communications with customers are quick and simple processes. Getting started is free! Your First Step Register. Visit Etsy.com and sign up. Its free " though you will be required to register a credit card to pay for listing and transaction fees. Much like eBay, Etsy charges listing fees and a small transaction fee per sale. Listing fees are .20 cents to list an item for four months and .20 cents for each additional item. When your item sells, youll pay a 3.5% transaction fee. Making the Most of your Etsy Store Etsy is growing and that means more competition. A few careful strategies will help you stand out from the crowd. Create a unique username, which will also become your store name. Generate positive feedback. Like the feedback system on eBay, Etsy provides buyers the opportunity to leave positive, or negative, feedback. The better your feedback rating, the more confident customers will be to do business with you. Do your research. Spend some time finding out what other sellers, especially your competition, are doing on Etsy. How much are they charging? What payment options and procedures do they utilize? What can you do better to both attract and keep customers? A picture is worth a thousand words. Youre allowed to post 5 pictures per product, take good pictures of your items, from all angles, and show your customer how wonderful your products are. Write detailed product descriptions. Its also important to provide accurate and detailed, though not long winded, descriptions of your products. If your product has an interesting story behind it, share. Tell prospects what your products are made out of, their size and shipping options. Take advantage of tagging features and categories. Your customers and prospects search Etsy based on tags and keywords. As a seller, youre able to use 14 keywords/tags per listing. Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits. Etsy has become the premiere website for buying and selling all things homemade. Its growing rapidly and doesnt show signs of stopping. If you sell homemade goods, or are considering selling homemade goods, take advantage of Etsy to reach a large and targeted audience and grow your business. About the Author: Set yourself apart from other sellers with your own Etsy logo design. Angie Sandy is the lead designer and owner of Auction Add Ons, your source for making the most of your online selling. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |