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Business Online Business 3 Ways to Improve Your Website Conversion Rate
Business Online Business 3 Ways to Improve Your Website Conversion Rate
| 3 Ways to Improve Your Website Conversion Rate |
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| Written by J. Sinclair |
| Monday, 15 September 2008 10:46 |
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You can increase your sales website's rate of website conversion with the following 3 simple-to-apply methods. 1. Keep the load time for your website below 10 seconds. Use the online tools provided at http://www.iwebtool.com/speed_test or a straightforward dial-up service to check your website's load time. You should be able to clock how long it takes for your website to load on a high-speed internet connection (i.e. broadband) in the United States. The main culprits behind slow load times are graphics, so focus on these first if it takes too long to load your website. Shorten the load time of your website significantly by opting for graphic files which are still high quality but are also smaller in size. Keep in mind that incorrect use of tables can be a contributor to slow load times as well. You might have noticed yourself that websites which are slow to load can materialize suddenly as a whole following a 20-second period where you didn't see anything at all. The reason for this phenomenon is usually because all of a site's sales pitch is housed in just a single table on the site. Instead of using tables for layout, use cascading style sheets (CSS). Use at least two or three smaller, quick-loading layout areas, so that a visitor to your website will have something to view while the remainder of your page loads. 2. Your website should look consistent on all display resolutions and sizes. Not every web surfer has a 21-inch monitor with 1280 by 1024 resolution. Always keep the "little guy" in mind, since some people still have 15-inch monitors set at 800 by 600. Internet shoppers using smaller and low-resolution computer screens will be unable to view across your entire web page if you use fixed pixels in your website design. Understandably, having to scroll horizontally just to see the whole page while browsing might irritate the shopper, and that really is not conducive to your making a sale! 3. Your website should be easy on the eyes. Are you using easily-readable, standard, and readily-available fonts and font sizes? The eyes get much more tired reading from a computer screen than from a printed page. Take a page out of a direct-marketing advertiser's guidebook. 12-point courier is the easiest to read and is the font of choice when using direct marketing mail. The purpose of using more available and common font types in your website design is to ensure consistency in your site's appearance. You may not like how your site looks when, because a visitor to your website does not have the font you used on his own computer (i.e. because it is not easily available), his browser defaults to the font selected in its settings. Keep in mind when designing your website that if you have a signature made using script font, it may not appear correctly to a shopper whose computer does not have that particular font. You can ensure a more consistent appearance of your signature on your website if you scan it and use the resulting image file instead of script font. Use smaller paragraphs and sentences to break up the text on your website and increase the 'white space' to make your website easier to read. Avoid using fine print except for in less pleasant material, such as legal content. Simply use these three techniques on your website, and the time visitors spend on your site will increase, as will your sales. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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