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Home Business Online Business 97% Of Representatives Of The Top Mlm Companies Fail Because They Don't Use This Attraction Marketing.
97% Of Representatives Of The Top Mlm Companies Fail Because They Don't Use This Attraction Marketing. PDF Print E-mail
Written by Mr. Steven Lamb   
Wednesday, 14 April 2010 07:02




It has been well documented that 97% of all home businesses (mlm and network marketing) Fail to produce a substantial income (if any income at all). That's sad.

The remaining 3% are considered to be the home business or internet "guru's" who make ALL THE MONEY (Good for them)

Pay attention to the Colorful demonstration in this article to find out why the top 3%ers Very easily make all the money using this attraction marketing technique.

No more Friends, Family, and Co-workers. I know this Totally goes against the way most people are taught, but the fact is, 97% of them Aren't interested in ANYTHING you have to say. They're trying to AVOID YOU. In order to be successful you must totally change your target market.

STOP trying to sell to "Income Opportunity Seekers". I know what you must be thinking. You think I have lost my mind. But think about it for a second. I will talk about who you need to target in a minute.

If you get a 2 to 3% CONVERSION (SALES) rate, consider yourself lucky. Industry standard is closer to 1%. This is the response rate that most mlm or network marketing mailing list receive. This is BAD!

Therefore, who should you Advertise and market to?

Not "Income opportunity Seekers"... Your target should Be income Opportunity Buyers!!!

Be very Careful! Remember...Most Home business owners and network marketers are ALREADY in business for themselves. They already have a business opportunity,or affiliate program, and don't want to hear about yours'...yet.

Your Primary Business opportunity (your main course) will ALWAYS come AFTER you give them your "funded proposal" (your appetizer). With this new approach is when the magic starts.

Imagine being at a 1st Class restaurant (not a fast food Joint) will the waiter or waitress take your order without FIRST offering you appetizers? That's why they are 1st class restaurants. They know how to treat their customers. And you will too.

If you Build Trust and Relationship FIRST the sale will come naturally.



It's sad that 97% of all home businesses (mlm and network marketing) fail to produce a substantial income (if any income at all). This is well documented.

Home business or internet "Guru's" make all the Money.(Good for them) These are the remaining 3%

Pay attention to the Colorful demonstration in this article to find out why the top 3%ers Very easily make all the money using this attraction marketing technique.

First you Must Totally Change Your Target Market. No more Friends, Family, and Co-workers. I know this Totally goes against the way most people are taught, but the fact is, 97% of them Aren't interested in ANYTHING you have to say. They're trying to AVOID YOU.

STOP trying to sell to "Income Opportunity Seekers". I know what you must be thinking. You think I have lost my mind. But think about it for a second. I will talk about who you need to target in a minute.

If you get a 2 to 3% CONVERSION (SALES) rate, consider yourself lucky. Industry standard is closer to 1%. This is the response rate that most mlm or network marketing mailing list receive. This is BAD!

Then who should you target?

Definitely Income Opportunity Buyers, Not Income Opportunity Seekers!

Most Home business owners and network marketers are ALREADY have a business opportunity,or affiliate program, and don't want to hear about yours'...yet. Therefore be Very Careful.

You Never Ever Approach them Directly with your Primary Business opportunity (your main course). That will ALWAYS come AFTER you give them your "funded proposal" (your appetizer). The magic starts with your new approach.

If you are going to a 1st Class restaurant (not a fast food Joint) will the waiter or waitress take your order without FIRST offering you appetizers? Of course not! It is there Job to give Appetizers first. That's why they are 1st class restaurants. They know how to treat their customers.

Build relationship and trust FIRST. Then the sale will become easy.

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