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| Is SEO Still as Relevant as it Was in the Past? |
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| Written by Jan Shimano |
| Thursday, 26 March 2009 10:19 |
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There is no denying that it can be very beneficial to optimize our websites. This will bring us much appreciated targeted and free traffic. The alternative would be attract traffic using pay-per-click (PPC). If we were given the choice, I imagine that we would all choose the free traffic over the paid. The problem is that many become overly dependent on SEO and when the search engines make major changes with their algorithms, overnight we see our free traffic dry right up. That being said, SEO, in my estimation is still a very worthwhile skill to develop. Many think that this is something that is very difficult to learn, but in my experience I have found it to be more straightforward than coming to grips with all the intricacies of pay-per-click. Even when I first started out, it took very little effort on my part, in all instances, to reach the first page of Google with my articles. The first time it happened I thought it must be a fluke, but then it happened again and again. I then realized that the little I did know about SEO was sufficient to get me on page one of Google each and every time. As a beginner, I was under the impression that there were well guarded secrets to ranking well with the search engines. I thought I would have to take a few courses to be effective at it. That was not the case. There is so much free information available on the Web, that a person can be educated and ready to take action in no time. I also searched on YouTube and found a number of instructional videos that helped me a lot. I now actually have people asking me what my 'secret' is. I do, however, recommend that you always have a few back-up systems in place. After all, if you do get caught in a major algorithm change you could lose all your traffic overnight. As mentioned, pay-per-click would be one. Another alternative is to be an affiliate for other companies and products. It is free to register with Clickbank and you can be up and running with very little effort on your part. You might also consider creating a product of your own....for instance, an E-Book or a monthly newsletter. You could list your e-book on Clickbank and have other affiliates sell your product for you. It is not as difficult as you might imagine. So you do not have to rely entirely on SEO to get great rankings on Google or the other search engines. For me personally, though, it is still the most effective way for me to get on page one. It's good to keep in mind that in this business things can change in a twinkling of an eye, so you should still involve yourself with some alternatives. Never put all your eggs in one basket. So is SEO still the powerhouse it used to be and is it still as relevant as it was in the past? My answer to both of these questions is a big YES. Obviously, there might be some changes in the future, but if it is free traffic that you are looking for, then I think getting a good understanding of SEO and puting it into practice is essential. About the Author: Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant. She is a Business & Health Coach and operates her own internet marketing business from her home on Vancouver Island. Jan invites you to check out her website and also learn more about her at her YouTube channel at http://www.youtube.com/1jinny Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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