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| Building Traffic & Sales Through Article Marketing |
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| Written by Michael Ullman |
| Thursday, 16 October 2008 07:15 |
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We hear a lot about article marketing lately. It is becoming one of the most prevalent strategies for Internet marketing lately. Popularized by the "bum marketing" strategy, it has two very significant characteristics: it's free, and it works. There are two important benefits for Internet marketers. First, it generates valuble IBL's, or Inbound Links. Secondly, it provides greater exposure for the marketer and their website. As with most bum marketing techniques, article marketing is a numbers game. In order to be effective, it requires ongoing and consistent effort. One article submission may not do much for you, but one article submitted every day for two weeks provides an overall benefit greater than the sum of its parts. Maximizing your article submission strategy means targeting a single keyword or phrase, one per article. It's equally important to optimize each article, similar to each page in a website. In fact, each article acts as a one-page mini site. You optimize an article for the search engines the same way you would for a web page. Put your keyword or phrase in the article title, as the beginning of the first paragraph, the beginning of the last paragraph, and for the anchor text in your link or resource box. By following a few simple steps, you will gain maximum return for your effort. As part of a multipronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal. About the Author: Here is a complete, Step-by-Step method for killer Free Traffic Generating results! Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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