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Business Home Business Search Engine Rankings - How to Win at SEO
| Search Engine Rankings - How to Win at SEO |
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| Written by Myrto Vale |
| Tuesday, 10 February 2009 09:53 |
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Many people are put off by search engine optimization due lack of knowledge about the process and the effort that it entails to achieve a good ranking. However, if you understand the process and are aware of some of the best tools that make it considerably easier, a good search engine ranking is readily achievable even for the most inexperienced publishers. If you follow proven methods the results are predicatable and you will get huge amounts of free traffic to your site. The first step is targetting specific low competition keywords - i.e. keywords with a high enough search volume to be of interest, but with low amounts of competition to give you a reasonable chance of getting listed in the first page. You can do this using the free Google Keyword research tool to establish the amount of traffic that you'll get followed by a Google search (in speech markets) to find out the number of competing pages. However, I find that this doesn't work too well. Firstly it's very time consuming. Secondly, when doing this you have no visibility of the SEO of the competing pages which is a very significant in establishing the feasibility of a good search engine ranking. I only use one tool for my keyword research. It's a paid tool but it's not expensive. It's called MicroNicheFinder and you can find it listed in the ClickBank marketplace. It overcomes the huge disadvantages of the free methods in that it completes some rather complex calculations to give a numerical indication of the feasibility of achieving a top ranking for a given keyword. One of the most important variables that it considers which sets it in a league of it's own is how thorough the SEO efforts of competing sites have been. Another thing to point out is don't underestimate the importance of your site's content. In particular the content should be targetted to specific keywords that you have identified in your keyword research efforts. The content should also be 100% unique and it should be regularly updated (new content at least 3 times a week for the first couple of months). Regularly updated sites really catch the attention of the search engines. If you know anything about SEO you'll know about the importance of building back links. One of the best methods for achieving this is article marketing. However, if you try and do this effectively manually I reckon there's a 90% chance that you'll give up due to the time and effort that this entails. I just don't have the patience to do it so I use a great tool called Unique Article Wizard which largely automates the process both in terms of generating unique versions of your article and submitting articles to directories on your behalf. It's a great tool, highly effective and I couldn't survive without it. Now Unique Article Wizard is great for quantity of back links. The other thing to consider is quality of back links - i.e. the higher the page rank of the site that you are back linking from the higher the weight the back link from will carry in the eyes of the search engines. High PR sites that will accept a do follow (this is very important) back link are very difficult to find within your niche. For this I use a service offered by Easy Backlinker which is a basically a search engine for locating these sites. You normally get your back link by adding a comment to an existing post or article. Based on my experiences this is all that you need to do to get a high ranking for a given keyword. Sure, it takes time. But it's really worth it. Generally speaking a lot of people can't be bothered with thorough SEO because it's requires some effort. However, if you're prepared to put in the time then you will rank well and get boat loads of free traffic. Search engine optimization does however take time and you shouldn't rush it as your site could end up getting sandboxed. For free immediate traffic I tend to publish articles on EzineArticles, Hubpages and Squidoo. These send trickles of traffic until my SEO starts to kick in. About the Author: With the right search engine optimization tool achieving a top search engine ranking really isn't that difficult. For a more detailed review of my two favourite tools click here. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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