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Business Home Business Choose the right product or service to promote
| Choose the right product or service to promote |
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| Written by Lieven Van de Vel |
| Tuesday, 07 October 2008 07:33 |
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The goal of affiliate marketing is to recommend a site to your visitors and then you receive a commission on any sale that these visitors make. The merchant is happy because he has made another sale that he wouldn't have made otherwise, and the affiliate is happy because he benefits from the commission. In the case that you have an existing website already set up and running, you just have to add the necessary links. Another option would be to specifically build a new site just to promote a particular product or service. You only have to make more money than it takes to build or run the site. Payment options This depends mainly on the merchant. Some merchants choose to use an existing billing and marketing solution such as Clickbank or Commission Junction. Other merchants choose to completely build their own affiliate program. Anyway, in almost every case, a special type of software will be used to assign a special link to each affiliate. The affiliate marketer has to use when he promotes the product because that's how this software can track the sales of every marketer. The commissions are periodically paid by the merchant. Some still pay by sending a check, others use PayPal for payment or another system. Choice of products or services to promote The two factors that have the most influence on your income are: 1. size of the commissions? 2. how well the product or service sells So you will understand that the choice of which program you're going to promote is not really a detail and requires all your attention. This choice of which product or service to promote, can be compared to picking stocks to invest in. In most cases, you will have far better results if you entirely comprehend what the company is doing. You should be more or less familiar with the products they sell or the kind of service they offer. The best thing is obviously if you have personally used the product or service yourself. Furthermore, it will be so much easier for you to write reviews or ads since you won't have to strain yourself to come up with the right things to write. What also helps in the selection process is to limit yourself to only products that you are not embarrassed to promote. You're already promoting to your friends and relatives if you've gone to a really good restaurant or if you've seen a really cool movie. You do even if the owner doesn't pay you a commission. So why should you promote products that you'll feel comfortable recommending to your family and friends if they would ask you about it? Remember there are more products sold online than you have time to promote. Another interesting factor is if the programs offers tools to ease the life of their affiliates when they are promoting. What we mean by that are things like banners, text links, and of course graphics, in short: things that you can directly put on your web site. Off course you're not obliged to use them; you can also model your own to it. But I guess you will look the most to the commission rates, won't you? After all, that's why we're in business. I would advice you to look for a minimum commission rate of 50%. This is certainly possible with products in digital format such as E-books for instance. Last but not least, pick programs or services that pay commission on multiple levels if it's possible. This is also known as multi-tier. This means that if one of your website visitors purchases the product through your link and this visitor is so pleased with the product that he decides to become an affiliate himself, you still get a commission of the sales that he now makes a sale. In the beginning it won't change a lot, but believe me, in the long term, it surely make a huge difference. About the Author: Fact: 90% of all affiliates never make money. Are you sick and tired of working hard and earning zero $? Visit my blog and Download Affiliate Marketing Pitfalls to Avoid and don't be another looser any more! It's FREE so what have you got to loose? Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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