Articles
Home 
Business Entrepreneurship Making a difference with B1G1 Transactional Giving
Business Entrepreneurship Making a difference with B1G1 Transactional Giving
| Making a difference with B1G1 Transactional Giving |
 |
 |
 |
| Written by David Anttony |
| Thursday, 08 January 2009 08:52 |
|
B1G1/BOGO (Buy One Give One) matches businesses with worthy causes all over the globe so that each and every business transaction makes a difference somehow, somewhere, every second, every day. It also does much more than that. It injects a powerful marketing 'engine' building your own attractiveness. Michael Porter, probably the world's most respected business strategist says this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive." Everyone who hears about Buy-1-Give1 gets it in a heart beat. It is an idea that totally resonates. And it's an idea whose time has come. You can put your hand up to make a significant difference and play a significant part, not just in leaving a legacy, but also in transforming our globe. It may well be the best business and personal choice you've ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice? Bill Gates of Microsoft has become central to this paradigm shift, calling for 'Creative Capitalism' in response to the vital question, he shares in the TIME Magazine: "How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?" Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from giving thanks for what we have in our lives. Remember - you don't 'get' giving till you get giving! About the Author: Buy One Give One (B1G1) is now a international "movement" driven by Buy1GIVE1 bringing together business, consumers and charities in a way that has simply not been done before. Visit now. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
Members : 1407
Content : 1911
Web Links : 1
Content View Hits : 83182
Content : 1911
Web Links : 1
Content View Hits : 83182