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Home Business Business The Hottest Trends Of 2011 For Wholesale Sunglass Distributors To Follow
The Hottest Trends Of 2011 For Wholesale Sunglass Distributors To Follow PDF Print E-mail
Written by Stephen Daniels   
Saturday, 14 May 2011 07:40
Fashion can be an ever-changing world of "hot or not," and nowhere is that more true than with that barometer of cool (and eye-health necessity), sunglasses. As horned-rim granny glasses give way to sleek wrap-arounds which in turn step aside when aviators appear, it can be hard (but absolutely necessary), for retailers to keep up with just what the latest trends are at all times. When you are deciding which wholesale designer sunglasses to stock, the large variety of options can be somewhat overwhelming. Here then are a few of the trends to look for this year.

Fashion can be an ever-changing world of "hot or not," and nowhere is that more true than with that barometer of cool (and eye-health necessity), sunglasses. As horned-rim granny glasses give way to sleek wrap-arounds which in turn step aside when aviators appear, it can be hard (but absolutely necessary), for retailers to keep up with just what the latest trends are at all times. When you are deciding which wholesale designer sunglasses to stock, the large variety of options can be somewhat overwhelming. Here then are a few of the trends to look for this year.

Retro sunglass styles have been a consistent presence for at least the past twenty years, and this year should be no different. Kate Spade has a collection of cat-eye glasses that are straight from the Bette Davis era and are selling like hotcakes, so the copycats are sure to follow. This year, however, the overwhelming trend seems to be for shades that mimic those from the '60s, specifically those with large, thick frames. These are the types of glasses that you might see your favorite characters wearing on the hit Television show Mad Men.

Teens are always on the lookout for something beyond standard rectangular shades and flashy, gimmicky shades such as those that glow in the dark appear to be a growing trend, as do shades with frames that shimmer and sparkle like the higher fashion styles they see on their superstar idols. Overall, fashion is a major concern for individuals of all ages, as it turns out that the top 100 bestsellers in wholesale sunglasses retail for over $150 a pair.

Certainly, when it comes to sunglasses, fashion is only one of several considerations. With the fairly recent reports that use of sunglasses can go a long way in preserving eye health, many customers are vigilant in ensuring that their glasses block out 100% of UV rays. Wholesale polarized sunglasses are thus becoming more popular, due to their capacity to reduce glare when driving or enjoying water sports.

Other trends to watch out for are sunglasses developed around a social theme, such as pink for breast cancer awareness, and transition glasses (usually prescription) that can be worn both inside and out.

The world of sunglasses may seem somewhat complex, but by keeping an eye on the latest trends you can keep your customers happy, healthy, and looking cool.

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