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Business Business Ideas Use Your eBooks To Cross-Promote on Your Competitions Products
Business Business Ideas Use Your eBooks To Cross-Promote on Your Competitions Products
| Use Your eBooks To Cross-Promote on Your Competitions Products |
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| Written by Stu McLaren |
| Monday, 22 September 2008 07:31 |
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Creating an eBook allows you to use it to cross-promote it as a free bonus with another person's services or products. 'What?' I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package. People are always interested in looking to add more value to their current products or services. Now you're giving them a reason and a very easy way to add value to their current products or package. What is in it for you? Cross-promotion of your products and services. It seems pretty simple. You talk about your own products and services within the pages of the eBook and gain customers right? You have to make sure that you don't make your eBook one big promotion for your own product or service or nobody will take you seriously and it's doubtful your competition will bundle it with their own package to begin with. One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn't come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too. You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn't hurt to throw a few links and information about your products though! :) This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook. When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many. May ideas come to you when you need them the most. About the Author: Answers to all the frequent business questions you have are only a click away. If you want live and recorded, audio, visual and written responses, Instant Business Answers can help with small business support. Kindly provided by MoneyHunter.org You are welcome to use this article on your own website, if you include the link just before this text. |
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